1919          Isotta-Fraschini 8A Fleetwood

 

 

The Isotta-Fraschini company of Milan was one of the most progressive of early luxury car manufacturers. It created the first series-built car with four-wheel brakes and was the first to offer straight-eight engines in production. Because of the exceptional quality of the chassis, it was sought after by the wealthy and well known, principally those who wanted a certain amount of flash and glamour as well as elegance.

 

Fleetwood Metal Body Company, a firm set up in Pennsylvania for the express purpose of making car bodies. Fleetwood was known for two attributes: high quality construction and conservative styling. Clearly an exception in terms of the second, the Isotta is nevertheless well made.

 

Milan and Turin, the two great automotive centres, were quite separate, and family relationships were of key importance in the industry. Felice Bianchi-Anderloni creates Carrozzeria Touring in 1926, the principal Milanese body builder, which clothed the majority of Isotta-Fraschini chassis, including the few made after World War II. Isotta-Fraschini never resumed full production, and although there have been a few attempts to revive the name; they were without the depth of engineering skill and spirit of innovation and quality that characterized the original company.

 

 

These extracts are taken from Auto Legends: Classics of Style and Design by Michel Zumbrunn, text by Robert Cumberford which was published in October by Merrell